Beauty Summit 2026 Officially Opens at VEC, Marking a New Milestone in Vietnam’s Beauty Industry

Beauty Summit 2026 officially opened at VEC – Vietnam Exhibition Center, Dong Anh, Hanoi, marking the event’s return at an expanded scale with a more diverse ecosystem of activities. The event welcomed participation from agencies, organizations, strategic and international partners, and numerous domestic and overseas businesses, reaffirming its position as one of the most prominent gathering points for Vietnam’s beauty industry.

Bringing together more than 200 domestic and international brands, Beauty Summit 2026 created a large-scale networking space for businesses, experts, doctors, spa and clinic owners, aesthetics professionals, distributors, media partners, and beauty enthusiasts. Beyond product showcasing and brand introductions, the event expanded to include trade exchanges, professional seminars, technology demonstrations, product experiences, and community engagement.

Against the backdrop of Vietnam’s beauty industry recording strong and sustained growth, Beauty Summit 2026 served as an important platform for brands to increase visibility, reach target customers, and explore new partnership opportunities. The event helped bridge domestic and international brands while fostering trade promotion, technology transfer, and the elevation of operational standards across the beauty sector.

Mr. Than Minh Hoang – CEO of Hoang Tu Holdings stated that Beauty Summit 2026 is not simply a trade exhibition — it is designed to become a comprehensive connectivity ecosystem for the beauty industry, where businesses can introduce products, access markets, seek distribution partners, expand their networks, and stay current with the trends shaping the regional beauty landscape.

At the opening ceremony, Mr. Hoang Quang Phong, Vice President of VCCI, acknowledged and commended the Organizing Committee’s efforts in building a rich program with strong connectivity, while contributing to the celebration of creativity within the beauty industry. He noted that the event carries significance beyond trade promotion — serving as a forum for discovering new trends and advanced technologies, and inspiring confidence and a healthy lifestyle within the community.

One of the highlights of Beauty Summit 2026 was the presence of specialized activity zones designed to meet the diverse needs of both visitors and exhibiting businesses. Product experience areas, brand booths, professional seminars, Talk Zone 360, Private Coaching, MegaLive, and Beauty Summit Awards 2026 formed a continuous chain of activities — transforming the event into a space where commerce, expertise, media, and community experience converged.

The seminar sessions at Beauty Summit 2026 once again stood out as a key feature, focusing on practical industry challenges such as market development, marketing, operations, human resources, technology, professional standards, and emerging consumer trends. These sessions offered business owners, brands, spas, clinics, and beauty sector operators access to real-world perspectives to help them navigate an increasingly competitive landscape.

Talk Zone 360 was introduced as a dedicated space for brands to launch products, demonstrate technology, and showcase beauty solutions directly to visitors — enabling businesses to bring their offerings closer to the market through live experiences, while allowing spa owners, clinics, and distributors to observe, ask questions, and evaluate the application potential of new technologies.

Private Coaching was another standout feature at Beauty Summit 2026, designed specifically for spa and clinic owners, brand managers, and business leaders seeking practical, in-depth consultations. Focused on growth strategies, operations, team building, system development, brand management, and business expansion in the beauty sector, the limited-capacity and specialized nature of these sessions added a deeper professional dimension to the overall event.

Beauty Summit Awards 2026 continued to be held within the framework of the event, recognizing and honoring outstanding brands, products, booths, and campaigns. Award categories were designed to reflect the genuine appeal of brands through community voting on the miniapp, complemented by Organizing Committee evaluations in select specialized categories. The awards ceremony is set to take place at the Beauty Summit 2026 Gala Dinner, adding a prestigious closing note to this year’s event.

This year’s edition also saw the participation of international partners, notably from South Korea. Their involvement broadened the international dimension of Beauty Summit 2026, creating additional opportunities for trade exchange, market connectivity, and exposure to beauty trends with strong influence across Asia — further reinforcing the event’s appeal to audiences interested in cosmetics, beauty technology, and Korean culture.

Notably, Beauty Summit 2026 was joined by Korean actor Kim Bum in his role as Brand Ambassador. His presence not only created a strong media focal point, but also brought the event closer to fan communities, younger audiences, and the Korean culture-loving public — demonstrating that Beauty Summit 2026 is more than a beauty trade show, but a space where brands, experiences, popular culture, and community come together.

With more than 200 brands, a diverse activity ecosystem, and strong participation from domestic and international partners, Beauty Summit 2026 is expected to deliver meaningful value to the beauty community — offering visitors opportunities to discover new products and technologies, while providing businesses with a platform to connect, learn, expand their markets, and strengthen their competitive capabilities.

Beauty Summit 2026 at VEC is therefore not only a gathering of beauty brands, but a continuation of the journey toward building a professional, credible, and deeply connected beauty industry ecosystem in Vietnam. With its organizational scale, power to unite, and practical value delivered, the event is expected to play a meaningful role in driving the development of Vietnam’s beauty industry into the next phase.