20 Brands Sign On as Official Partners at Beauty Summit 2026 Press Conference

At the official press conference held on March 25, 2026, Beauty Summit 2026 made a powerful statement as 20 domestic and international cosmetic and aesthetic equipment brands formally signed partnership agreements with Hoang Tu Holdings. Beyond reflecting the exhibition’s growing appeal, the signings signal the industry’s confidence in the real commercial, branding, and networking value that Beauty Summit delivers at this pivotal stage of the beauty sector’s development.

Beauty Summit 2026 Records 20 Brand Signings at Its Official Press Conference

At the official press conference of Beauty Summit 2026, 20 brands chose to formalize their commitment to the event, marking a significant milestone in the lead-up to this year’s exhibition. The press conference served not only as a platform to announce the event’s direction, scale, and programming, but also as the moment for businesses to publicly affirm their intent to participate in one of the market’s most anticipated trade platforms.

The decision by brands to sign on-site — at the press conference itself — speaks to Beauty Summit’s growing standing as a connection platform with genuine commercial pull within the beauty business community. It is a positive signal not only for the organizers, but also for partners and visitors tracking the exhibition’s expanding scale, deepening expertise, and increasingly effective trade promotion capabilities.

From a market perspective, the early commitment of 20 major brands reflects a broader shift: businesses are increasingly prioritizing exhibitions that can deliver tangible results — from brand awareness and targeted customer reach to partner network expansion and direct sales conversion.

Beauty Summit Continues to Prove Its Magnetism With Industry Players

The results of the press conference signings make clear that Beauty Summit 2026 is no longer viewed simply as a product showcase. It is evolving into a strategic convergence point for brands, distributors, specialists, training institutions, doctors, spa owners, aesthetic clinics, KOLs, KOCs, and the wider community invested in the beauty industry’s growth.

Beauty Summit’s appeal lies in its ability to connect across multiple layers simultaneously — media visibility, product experience, knowledge exchange, and live commerce. For businesses, participation goes well beyond booth presence; it is an opportunity to reach precisely the right audience, build credibility, drive direct engagement, and integrate more deeply into the industry’s broader growth ecosystem.

The fact that 20 major domestic and international brands chose to commit at the official press conference is a clear testament to the exhibition’s draw — and a strong foundation for the market to anticipate an edition that is larger in scale, broader in reach, and more commercially impactful for all participants.

Beauty Summit Unlocks a Powerful Benefits Ecosystem for Partner Brands

One of the key drivers behind the strong industry interest in Beauty Summit is its benefits framework — built around practical, real-world value that aligns with how brands need to grow in an increasingly competitive landscape.

Beauty Summit 2026 is projected to attract more than 12,000 visitors over just two days — a substantial direct-access opportunity for brands to showcase products, introduce services, meet prospective clients, and close deals on the floor.

The event also targets approximately 20 million media impressions across online and offline channels over five months — giving partner brands significant exposure through the organizer’s sustained communications campaign before, during, and after the exhibition.

Spanning nearly 10,000 sqm with over 200 booths, Beauty Summit 2026 is designed to be a large-scale trade environment where brands can both establish their image and run dynamic interactive, experiential, and consultation activations for visitors.

Beyond the commercial floor, Beauty Summit adds further value through a robust content and knowledge programme. The event will connect participants with more than 100 leading industry experts and speakers, while also facilitating access to over 300 domestic and international KOLs and KOCs — a powerful infrastructure for expanding partnerships, amplifying media reach, and building word-of-mouth within the beauty community.

Partner brands will also have access to thematic forums covering the latest trends in communications, marketing, and operations — as well as a series of six practical business management guides for the beauty industry, co-developed with HBR Business School, delivering long-term knowledge value and capability-building for the business community.

Beauty Summit 2026 Sees Booth Space Filling Up Fast

Another notable development following the press conference is the accelerating pace at which booth space at Beauty Summit 2026 is being reserved — a clear indicator of positive market response to the event’s scale, direction, and media momentum.

With premium positions always limited, early registration carries a distinct advantage. Brands that commit early not only gain access to high-traffic locations on the exhibition floor, but also benefit from additional lead time to collaborate with organizers on pre-event communications — building brand visibility well ahead of opening day, rather than waiting until the exhibition itself.

Choosing to partner with Beauty Summit early is therefore not simply a decision about physical presence. It is a strategic investment in media exposure, industry connectivity, and business growth within an ecosystem that is scaling rapidly.

Beauty Summit 2026: A Must-Watch Destination for Partners and Visitors Alike

The results of the official press conference signing ceremony affirm that Beauty Summit 2026 is gaining undeniable momentum — with both businesses and visitors taking notice. For partners, it represents an opportunity to join a high-impact connection platform where brands don’t just appear, but grow their relationships, strengthen their positioning, and drive meaningful revenue. For visitors and beauty industry observers, it promises a single destination to access the sector’s most exciting brands, trends, experts, and professional activations under one roof.

The signing of 20 brands at the official press conference is an unambiguous signal that Beauty Summit 2026 is entering a phase of strong acceleration. With a growing footprint, an increasingly refined benefits programme, and expanding media influence, the exhibition is poised to once again stand as a defining moment for Vietnam’s beauty industry in 2026.

Beauty Summit 2026 takes place June 19–20, 2026, at the Vietnam Exhibition Center (VEC), Hanoi. Organized by Hoang Tu Holdings in collaboration with VCCI, KL Global & ISO 17024, Weaving Korea, and HBR Holdings. For more information, visit beautysummit.vn.