Strategic Alliances Signed at Beauty Summit 2026 Press Conference, Setting the Stage for Vietnam’s Largest Beauty Trade Show

Hanoi, March 25, 2026 — Hoang Tu Holdings officially unveiled Beauty Summit 2026 at a press conference held at Lotte Hotel West Lake, Hanoi, announcing a landmark series of strategic partnership signings that signal a new chapter for Vietnam’s professional beauty industry.

Beauty Summit 2026: Bigger, Bolder, More Global

Scheduled for June 19–20, 2026, at the Vietnam Exhibition Center (VEC), Hanoi, this year’s edition operates under the theme “BEAUTYVERSE – Redefining New Standards for the Beauty Industry”. The event is projected to host approximately 100 international brands, 200 booths, and more than 10,000 visitors — a marked expansion from the 2025 edition, which drew 200 brands and 8,000 attendees at SECC Ho Chi Minh City.

Strategic Alliance Signings Take Center Stage

The highlight of the press conference was a formal signing ceremony cementing strategic alliances between Hoang Tu Holdings and key industry partners, including VCCI, KL Global & ISO 17024, Weaving Korea, and HBR Holdings. The signings underscore a collective commitment to professionalizing and standardizing Vietnam’s beauty ecosystem through cross-sector collaboration.

Elevating Industry Standards Through Partnership

Mr. Hoang Quang Phong, Vice President of VCCI, commended the organizers for building a platform that goes beyond commerce — one that bridges businesses, medical professionals, training institutions, and technology providers. He emphasized that beauty is inseparable from healthcare and quality of life, making safe, professional, and sustainable development a shared industry responsibility.

A Vision for Vietnam’s Beauty Future

Mr. Than Minh Hoang, CEO of Hoang Tu Holdings, outlined three strategic pillars the summit delivers: direct supply-demand connectivity, access to the latest global trends in consumer behavior and technology, and a shared learning environment designed to align Vietnam’s beauty standards with those of South Korea — currently the gold standard in Asia’s beauty industry.

Knowledge, AI, and Business Innovation on the Floor

A Management Playbook Built for Beauty Entrepreneurs

In partnership with HBR Holdings, Hoang Tu Holdings introduced a specialized management book series developed by HBR Business School — tailored specifically for beauty business owners. Drawing on data from nearly 100,000 customers, the publication addresses operational mindset, marketing strategy, and sustainable business growth.

Vietnam’s First AI Operating System for the Beauty Industry

Also previewed at the event was an AI-powered platform described as an “operating system for the beauty industry” — integrating leading AI models to generate business strategies and automate execution. A live demonstration is planned for the June summit.

Korea Connection: Kim Bum Returns as Brand Ambassador

Beauty Summit 2026 continues its collaboration with Korean actor Kim Bum as the official brand ambassador. His appearance at the 2025 edition generated over 100 million impressions across Vietnam, Thailand, China, South Korea, and broader Asia. This year, Kim Bum is set to star in the drama Sold Out on You, playing a cosmetics CEO — a role that organizers say perfectly mirrors the summit’s spirit and audience.

What to Expect at Beauty Summit 2026

Beyond the exhibition floor, the summit will feature:

• Specialized forums on marketing, dermatology, and industry standards
• International Megalive sessions connecting global and local professionals
• Private Coaching workshops on business strategy and marketing led by top-tier industry experts
• Export and distribution matchmaking opportunities for Vietnamese brands seeking international expansion

Beauty Summit 2026 is organized by Hoang Tu Holdings in collaboration with VCCI, KL Global & ISO 17024, Weaving Korea, and HBR Holdings. For more information, visit beautysummit.ai.