What is SECC?

SECC stands for Saigon Exhibition and Convention Center. It is one of the most modern and large-scale event venues in Vietnam. Strategically located in District 7, Ho Chi Minh City, this Saigon exhibition center plays a pivotal role in developing the exhibition and MICE tourism industry in southern Vietnam.

SECC boasts international-standard infrastructure, featuring a column-free design and a floor load capacity of up to 5,000 kg/m² — suitable for all types of exhibitions, from cosmetics and fashion to heavy industrial machinery. Modern amenities such as high-speed Wi-Fi, central air conditioning, and an on-site medical room ensure that every event runs smoothly and professionally.

As the host of prominent exhibitions such as VietnamPlas, Vietnam Medi-Pharm Expo, and MTA Vietnam, SECC not only creates business networking opportunities but also drives trade promotion, attracts investment, and puts Vietnam’s brand on the global map.

Overview of SECC Exhibition and Convention Center, District 7

Quick Facts:

Built on a total area of over 115,214 m² — with more than 40,000 m² of floor space dedicated to exhibitions, conferences, and events — SECC was designed by Japanese firm Nikken Sekkei. Its exhibition halls are notable for their column-free architecture, creating open and flexible spaces that accommodate all types of booth layouts and ensure a comfortable experience for visitors.

SECC currently operates two main halls, Hall A and Hall B, with a combined area of over 18,000 m², accommodating approximately 1,000 standard booths. Hall A alone spans over 9,000 m² and can host up to 510 booths simultaneously. The 20,000 m² outdoor area further allows for community events, art performances, and specialty product displays.

Supporting amenities include restaurants, cafés, goods storage, booth design and construction services, security, logistics, ATMs, and phone charging stations — all reflecting SECC’s commitment to maximum professionalism and convenience.

SECC has also earned prestige through a series of prestigious international awards, including:

• “Best Convention Center in Vietnam” (World MICE Awards, 2021–2023)
• “MICE Venue of ASEAN 2024”
• “Top 10 Asian Golden Brands” (2024)

Notable Events and Exhibitions Held at SECC

Beauty & Cosmetics: SECC regularly hosts beauty-focused exhibitions such as Beautycare Expo HCMC and VietBeauty x Cosmobeauté Vietnam, showcasing cosmetics, fragrances, spa and salon equipment, aesthetic surgery services, and professional training.

Healthcare & Pharmaceuticals: Prominent exhibitions like Vietnam Medi-Pharm Expo and Pharmedi Vietnam provide valuable networking and access to cutting-edge healthcare technology.

Food & Beverage: SECC has hosted HCMC FOODEX, Cafe Show Vietnam, and Vietnam FoodTech, showcasing food products, modern processing technologies, and serving as a bridge between brands.

Culture & Entertainment: SECC has also been home to major cultural events including Vietnam’s Miss Universe pageant and beloved shows such as Rap Việt and WeChoice Awards.

Upcoming Events at SECC 2026

Tips for Attending Exhibitions at District 7 – How to Get to SECC

SECC is located at 799 Nguyen Van Linh, District 7, approximately 15 minutes from the city center. From District 1, head toward Calmette Bridge or Kenh Te Bridge, then turn onto Nguyen Van Linh Boulevard and continue for about 3 km. By public bus, routes 34, 68, and 102 stop near the venue. The venue has ample parking for both cars and motorcycles.

For International Visitors: Getting to SECC from Tan Son Nhat Airport via Xanh SM

Xanh SM is Vietnam’s leading electric ride-hailing service and one of the most convenient options for international visitors arriving at Tan Son Nhat Airport. Follow these steps to reach SECC:

• Exit the airport through the international arrivals terminal and follow the signs to the designated ride-hailing pickup area (look for signs marked “Xe công nghệ” or “Ride-hailing”).
  Open the Xanh SM app, set your pickup location to Tan Son Nhat International Airport, and enter your destination as SECC – 799 Nguyen Van Linh, District 7.

  Confirm your booking and wait for your driver at the pickup zone. The fare depends on traffic conditions, peak or off-peak hours, and the vehicle type:

  • Standard car: around 130,000–140,000 VND (~$5–6 USD)

  • Premium car: around 140,000–180,000 VND (~$6–7.5 USD)

  • Limousine service: around 180,000–250,000 VND (~$7.5–10 USD)

  The distance from the airport to SECC is approximately 15–18 km. Travel time usually takes 30–40 minutes, but depending on traffic conditions, especially during rush hours, the trip may take 40–60 minutes via National Highway 1A and Nguyen Van Linh Boulevard.

Tips for first-time Xanh SM users:

• Download the Xanh SM app (available on iOS and Android) and register before landing to save time
• Payment can be made by cash or international credit/debit card in-app
• The app interface is available in English, making it easy for foreign visitors to navigate

Tips for Finding Deals, Freebies, and Connections

• Research ahead of time: Check the official event website for booth schedules and sessions. Make a list of must-visit booths and workshops to avoid missing highlights.
• Pre-register: Many exhibitions offer free or discounted tickets for early online registration, along with exclusive booth deals via email.
• Engage with exhibitors: Ask genuine questions about products and services — your real interest may earn you special gifts or samples beyond the standard freebies.

Tips for Businesses Registering Exhibition Booths

Choose a strategic booth location. Corner spots near main walkways, food areas, or the main stage tend to attract more foot traffic. Balance your budget against your brand goals.

Invest in professional booth design. Use lighting, display screens, large posters, or live product demos to create a memorable experience and ensure your logo and message stand out.

Train your team thoroughly. Staff should have solid product knowledge and strong communication skills. Coordinated uniforms boost brand recognition — and ensure sufficient staffing during peak hours.

Prepare materials and giveaways. Bring brochures, business cards, product literature, and branded gifts such as pens, tote bags, and product samples — all printed with your logo.

Promote before and follow up after. Pre-event communication via email and social media will increase visitor numbers. After the exhibition, promptly follow up with prospects and review your results for next time.

Conclusion

From its large exhibition space to its professional organization, Saigon Exhibition and Convention Center (SECC) has become the main venue for beauty exhibitions in Vietnam, connecting local brands with international companies. With its prime location, modern facilities, and strong event management expertise, Saigon Exhibition and Convention Center remains the top choice for beauty trade shows, cosmetic expos, and international business events.

Related article: Vietnam Exposition Center (VEC)