As the Korean Wave (Hallyu) continues spreading powerfully across the globe, JTBC Television Network stands as one of Korea’s largest and most influential broadcasting stations. JTBC’s participation at Beauty Summit 2025 not only marks a strategic step forward in Vietnam-Korea media relations but also creates a golden opportunity for K-Beauty brands to penetrate deeper into the Vietnamese market. This article provides a complete picture of JTBC Television Network, its history, development direction, and the promising media partnership potential between the two beauty industries.
Overview of JTBC Television Network
As one of the most influential private television networks in South Korea, JTBC possesses an outstanding content ecosystem and a distinctive development strategy.
Full Name and Concept
JTBC Television Network, short for Joongang Tongyang Broadcasting Company, is one of the most influential private television channels in South Korea.
With a modern production style, an experienced creative team, and digital broadcasting standards, JTBC quickly built a prominent position in the national broadcasting network.
From its launch, JTBC made a strong impression in news, entertainment, and television drama, becoming an important pillar for the development of Korea’s media industry.
Parent Company and Financial Foundation
Behind JTBC stands JoongAng Media Network, a powerful media conglomerate in Korea’s journalism and broadcasting industry. Within this ecosystem, JTBC Studios is the core unit responsible for content development, from television dramas and entertainment programs to multi-platform copyright projects.
This studio is famous for blockbuster productions like The World of the Married, Itaewon Class, and Sky Castle, helping establish JTBC as one of the most influential networks in Korean entertainment.
- Parent company: JoongAng Media Network (also known as JoongAng Group)
- Subsidiary: JTBC Studios
For operations, JTBC provides various content areas, including news (JTBC News), entertainment, television dramas (JTBC Drama), and reality programs.
In efforts to expand into global markets, JTBC Studios invested in Wiip in Los Angeles, becoming one of its major shareholders, thereby increasing its ability to distribute content to international markets.
With a direction toward multi-platform content development, streaming market exploitation, and international copyright, JTBC is gradually establishing its position as a regional media brand, ready to expand into new markets beyond Korea.
Vision and Initial Development Direction
From its earliest days, JTBC aimed to become one of the leading broadcasting channels in Korea. The network focused on building a program ecosystem with high-quality content, rich in cultural depth, while keeping pace with international trends and global audience demands.
Not just producing programs in traditional formats, JTBC also emphasizes creative content innovation, developing entertainment content, news, current affairs, and especially K-Drama series, talk shows, and reality shows connected to the Hallyu wave, thereby creating a unique mark in the fiercely competitive multi-platform television landscape.
Through this strategy, JTBC chose the role of bridge between Korean culture and global audiences, not only on television broadcasts but also on digital platforms, OTT, and streaming services.
This development direction both demonstrates a viewer-centered experience vision and helps establish JTBC as a broadcasting brand with depth, clearly different in content quality and brand strategy compared to many regional competitors.
Philosophy and Slogan
The philosophy and slogan convey the spirit of:
- Commitment to creating content superior to the regular television market
- Difference created through quality, creative storytelling, and innovative thinking ability
- Pursuing a production style with unique marks in all program formats
This philosophy is clearly shown in entertainment programs, television dramas, news, and content production activities carried out by the studio team, editors, and the network’s creative team.
History and Important Milestones of JTBC Television Network
Formation Process and Broadcasting Start
JTBC Television Network is a cable television station within Korea’s comprehensive channel system, officially launched in 2011. From its first broadcasting days, JTBC quickly attracted attention thanks to:
- Production team with rich experience in Korea’s television industry
- A diverse original content library, from news and current affairs to entertainment
- Long-term, systematic investment strategy in content and broadcasting technology
Through this, JTBC gradually positioned itself as a multi-platform television brand, appearing not only on traditional TV screens but also expanding to digital platforms and OTT.
Consolidation and Style-Shaping Period
During 2012-2016, JTBC Television Network focused on perfecting its content identity, shaping a distinctive style in news bulletins, discussion programs, and reality entertainment formats. The network aimed for:
- Objectivity and sharpness in news, notably represented by JTBC Newsroom
- Creativity in entertainment, exploring many novel reality shows
- Emotion and humanity in television dramas, with relatable stories deeply rooted in social life
This was also the period when JTBC made waves with many programs like Hidden Singer, Non-Summit, and the drama Secret Love Affair.
These works helped the network gradually build an image as a modern, progressive television channel that dares to experiment and dares to touch sensitive social topics in subtle ways.
Explosion Period and Position Establishment
From 2017 onward, JTBC entered an explosion period, considered an important milestone in the journey of elevating the brand.
Many television dramas broadcast during the network’s prime time recorded impressive viewership ratings, creating phenomena in Korea’s drama industry, notably:
- SKY Castle
- The World of the Married
At the same time, JTBC became the “home” of a series of blockbuster entertainment programs like Knowing Brothers, Sing Again, Begin Again… belonging to the group of reality entertainment, music, and creative talk show formats, helping the network reach young audiences more powerfully.
In terms of distribution, JTBC didn’t just stop at domestic broadcasting but also expanded its presence on Netflix and many international streaming platforms, while exploiting YouTube channels and digital platforms to spread content. Thanks to this, many JTBC programs and dramas quickly created fan communities outside Korea, increasing the network’s international influence.
To date, JTBC Television Network is recognized as one of the most influential media brands in South Korea, maintaining quality in current affairs and political commentary content while making marks in entertainment and television dramas.
Core Content Areas of JTBC Television Network
News and Current Affairs (JTBC Newsroom)
JTBC is known for its news style, that is:
- Sharp, objective, and emphasizes verification
- Focuses on in-depth analysis rather than surface information delivery
- Provides multiple layers of perspective to the public
Among these, JTBC Newsroom is one of the most influential news programs in South Korea, impacting policy and social life. With strict editorial standards, the program became a symbol of quality in the news broadcasting industry.
Television Dramas (K-Dramas)
JTBC has a series of dramas creating waves in the Hallyu phenomenon. Many productions became trends, appearing on OTT-streaming platforms:
- SKY Castle
- Itaewon Class
- The World of the Married
- Strong Girl Bong-soon
- Snowdrop
Common points of JTBC-produced dramas:
- Distinctive scripts
- Deep humanitarian messages
- Emotion-rich performances
- Image and sound quality meeting national broadcasting standards
Thanks to this, each project has strong impact, easily creating viral social buzz.
Entertainment Programs
JTBC’s entertainment segment is one of the factors helping the network become a “trend-making machine.” Many programs left their mark thanks to unique formats, high viral levels, and ability to attract top artists:
- Knowing Brothers
- Hidden Singer
- Hyori’s Bed & Breakfast
- Begin Again
- Sing Again
JTBC’s game shows and reality shows are highly rated for:
- Creative ideas
- Strong entertainment value
- Genuine emotions
- Easy to go viral on social media
Not only achieving impressive ratings, but many programs also became representative examples of Korea’s entertainment industry, helping JTBC solidify its position on the Asian media map.
Media Partnership Opportunities with JTBC Television Network
In the context of Vietnam’s beauty industry developing strongly and increasingly attracting international attention, JTBC Television Network’s participation at Beauty Summit 2025 marks an important step in expanding trade and strengthening connections between the Vietnam-Korea beauty industries.
JTBC – Strategic Bridge Between K-Beauty and Vietnamese Market
With its position as one of Korea’s leading television networks, JTBC plays an important role in shaping K-Beauty trends and spreading Korean brand images to global markets.
- Introducing and elevating Korean cosmetic brands in international markets
- Building trust through strict quality standards
- Supporting businesses in expanding business scale through global marketing strategies
JTBC’s presence at Beauty Summit 2025 demonstrates long-term vision in bringing K-Beauty brands to access Vietnam’s consumer market.
JTBC Partners with Beauty Summit 2025 in Korean Business Support Program
JTBC participates as a strategic partner in the Korean small and medium enterprise support program, implemented by:
- KOFCA Cooperation Fund
- Under Korea’s Ministry of SMEs and Startups (MSS)
This program focuses on:
- Supporting K-Beauty product export expansion
- Positioning brands in emerging markets
- Strengthening international media capacity for Korean businesses
- Connecting businesses with distribution ecosystems in Vietnam
This is one of the important steps to bring cosmetic technology, production standards, and K-Beauty trends closer to the Vietnamese market.
30 High-Quality K-Beauty Brands Selected by JTBC
For the first time in Vietnam, over 30 Korean cosmetic brands selected by JTBC are introduced at Beauty Summit 2025. The selection is based on strict criteria:
- Advanced technology
- Product safety and effectiveness
- International expansion capability
- Brand reputation in the Korean market
Gathering brands meeting these standards at Beauty Summit not only creates a comprehensive picture of Korea’s cosmetics industry but also opens many practical cooperation opportunities with Vietnamese businesses.
Value JTBC Brings to Vietnam’s Beauty Market
JTBC’s participation brings multi-dimensional benefits and creates a foundation for sustainable development of Vietnam’s beauty industry:
- Transferring K-Beauty quality standards
- Sharing international-standard production processes
- Expanding Vietnam-Korea business connection ecosystem
- Increasing trust among Vietnamese consumers
- Creating momentum to promote large-scale B2B cooperation
- Directing new cosmetic consumption trends suitable for Vietnamese market
JTBC’s partnership helps accelerate the integration process of Vietnam’s beauty industry into international trade networks, elevating the market during a strong transformation period.
JTBC Television Network’s presence at Beauty Summit 2025 not only shows Korean media’s interest in the Vietnamese market but also affirms Vietnam’s position as an important destination for Asia’s beauty industry. With a powerful media network, deep influence, and trend-creating ability, JTBC will be a strategic partner opening up: media cooperation opportunities, Vietnam-Korea trade connections, and international-scale beauty brand promotion.
Beauty Summit is the leading connection event for experts, dermatologists, spa owners, and cosmetic brands in the beauty industry. The event is organized annually to share in-depth knowledge, update trends, and promote strategic cooperation. Beauty Summit serves as a bridge between knowledge, technology, and market, contributing to raising sustainable development standards for the entire industry.
