Dubai stands as one of the world’s leading beauty capitals, bringing together cutting-edge trends, technologies, and international operational standards. That’s why CEO Than Minh Hoang, representing the Beauty Summit Organizing Committee, traveled directly to Dubai to attend Beauty World Middle East—seeking inspiration, updating global benchmarks, and expanding international connections. This journey carries significance beyond simple observation; it’s a strategic step to elevate the Beauty Summit experience in upcoming editions.
Beauty Summit CEO Travels to Dubai to Study International Beauty Industry Standards
Dubai is renowned not only as a luxury destination but also as a global innovation hub, where the beauty industry’s most advanced trends, technologies, and operational standards converge.
Here, Beauty World Middle East—the region’s largest beauty exhibition—gathers thousands of international brands, manufacturing corporations, leading academic experts, and top research institutes. The scale and organization of this event serve as a “gold standard” for industry-leading exhibition models.
During this Dubai journey, CEO Than Minh Hoang, representing the Beauty Summit Organizing Committee, attended to study international standards from a practical operational perspective.
He dedicated time to observing how major exhibitions design spaces, manage visitor flow, optimize attendee experiences, and—particularly—how international brands tell their stories at exhibition booths.
From display architecture and brand messaging to the application of interactive technologies—everything was documented to benchmark against Beauty Summit’s development journey in Vietnam.
This isn’t merely a business trip; it’s a strategic move to strengthen Beauty Summit’s mission: becoming an international-standard trade and academic exhibition platform, connecting Vietnam’s beauty ecosystem with the world.
Learning from Dubai helps Beauty Summit more clearly define the global standards the event aims to achieve, while elevating the beauty community’s experience in future editions.
Dubai: Where Innovation Mindset, Technology, and Event Concepts Lead the Global Stage
Dubai is famous not only for its luxury but also as the capital of modern exhibition models, where operational standards, technology, and visitor experiences reach international caliber.
This is why Beauty Summit’s CEO chose this destination to directly research, observe, and learn the organizational methods that have created the success of the world’s leading events.
At Beauty World Middle East, CEO Than Minh Hoang had the opportunity to experience an exhibition ecosystem operated according to Dubai’s distinctive philosophy: large-scale yet streamlined operations, with every area calculated to optimize visitor flow, interaction, and experience seamlessly.
Another standout feature of Dubai trade shows is their experience-oriented booth design philosophy, where each booth doesn’t merely display products but becomes a “brand space” with complete storytelling, technology, and messaging. This allows visitors not just to look, but to touch, try, feel, and interact directly.
Dubai also clearly demonstrates the integration of commerce, technology, and academia. International brands showcase new technologies, introduce specialized solutions, and establish commercial connections right at the event.
Dubai excels not only in visuals but in ecosystem thinking—the very foundation Beauty Summit is building in Vietnam. Dubai’s continuous innovation, rapid updates, and leadership capabilities make it the perfect “learning touchpoint” for Beauty Summit to continue perfecting its international-standard event model for Vietnam’s beauty industry.
Why Beauty Summit Seeks to Learn from the Beauty Industry’s “Trend Capital”
Beauty Summit has made a strong impression in its first two editions through thorough investment and a unique model combining commerce, media, and academia. However, to bring Vietnam closer to international exhibition standards, the Organizing Committee understands the need to continue learning from leading markets.
Dubai offers values that Beauty Summit is pursuing in its upgrade journey:
First, international thinking in event design, where each area and exhibition booth carries its own story, crafted to touch emotions and clearly express brand identity.
Next is how brands tell stories through experiences. Instead of simple displays, visitors step into multi-sensory spaces where lighting, sound, fragrance, product textures, and brand narratives naturally blend.
Finally, Dubai possesses a sustainable commercial ecosystem, where connections don’t just occur at events but are maintained throughout—before, during, and after exhibitions. This is precisely the model Beauty Summit is developing strongly in Vietnam, aiming to optimize value for participating brands.
These values explain why Beauty Summit CEO’s direct visit to Dubai carries significance beyond observation—it’s a journey to access global standards and bring back to Vietnam a more elevated, refined, and differentiated version of Beauty Summit. This is an important step on the path to defining new standards for international-caliber beauty events in Vietnam.
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Beauty Summit 2025 Will Bear Dubai’s Signature: Luxurious – Breakthrough – Completely Different
The Dubai journey isn’t just about touring international exhibition models; it’s strategic preparation for Beauty Summit 2025’s transformation.
What Beauty Summit’s CEO observes, learns, and selects from the world’s largest beauty center will become “essential ingredients” for a completely new event season.
This signature is reflected first in a luxurious, minimalist yet iconic design style. Beyond visual beauty, every area at Beauty Summit 2025 will be built according to a unified concept, embodying “global luxury” spirit and telling a deep story.
Additionally, the event operational model will be upgraded internationally, placing visitor experience at the center. Each activity, touchpoint, and booth will be designed so visitors don’t just look but feel, understand, and connect with brands most naturally.
The “leading trends” spirit will also be powerfully expressed. Beauty Summit 2025 won’t stop at product displays but aims for a trend-leading role, bringing the beauty industry’s latest technologies, business models, and thinking from around the world to Vietnam.
This will be the first time a beauty exhibition in Vietnam fully applies Dubai’s powerful, distinctive, and future-focused spirit. Beauty Summit 2025 is expected to be a complete upgrade from the previous two editions, opening a new era for international-standard beauty exhibitions right in Vietnam.
Beauty Summit isn’t just organizing an event—it’s redefining the standards of a modern beauty industry.
Follow Beauty Summit to Not Miss First Updates from the Dubai Journey
CEO Than Minh Hoang’s Dubai journey carries significance beyond exploration; it’s the kickoff for Beauty Summit’s comprehensive upgrade. All real observations, emerging trends, and international standards shaping the global beauty industry will be documented and shared through Beauty Summit’s official communication channels.
Following these updates isn’t just about viewing images or new information. It’s an opportunity for partners, brands, and visitors to better understand the internationalization direction Beauty Summit is pursuing—from event design and visitor experience creation to commercial connection models.
If you’re interested in Vietnam’s beauty industry development or waiting for the opportunity to attend Beauty Summit’s most breakthrough edition ever, follow our fanpage to receive the first accurate information from this international journey.
