CEO Than Minh Hoang’s business trip to South Korea—CEO of Hoang Tu Holdings and Head Organizer of Beauty Summit—was more than a routine work visit. It represented a strategic move to strengthen the quality of brands participating in Beauty Summit, expand international partnerships, and build a standardized ecosystem for Vietnam’s beauty industry. From directly verifying cosmetics manufacturing processes at Melrose Korea, working with K.L Global on international ISO 17024 certification, to the MEGA LIVE COLLAB Vietnam-Korea series, CEO Than Minh Hoang is helping shape new standards for the domestic beauty industry.
Trip Objectives: Quality Verification & Building Brand Trust
CEO Than Minh Hoang’s business trip to South Korea was strategically planned as a crucial step to elevate quality standards for all brands appearing at Beauty Summit and the MEGA LIVE COLLAB Vietnam-Korea 2025 events.
Beyond simply surveying information, this trip marked the CEO’s proactive role in directly guaranteeing product quality—a core element in building credibility for the Beauty Summit ecosystem.
Visit to Melrose Korea Factory – Manufacturing Hub for Beauty Summit Brands
As one of the largest manufacturing partners for Korean cosmetics brands, Melrose Korea plays a vital role in supplying products to hundreds of businesses and stands behind many brands that have partnered with Beauty Summit throughout the 2024-2025 seasons.
During the working visit, CEO Than Minh Hoang:
- Directly inspected the entire production line built to Korean standards, from research labs and refinement zones to packaging areas and quality control systems
- Evaluated technology and quality safety processes, including raw material inputs, hygiene and environmental standards, and product control procedures before shipment
- Discussed strategy with Melrose Korea leadership to select the most suitable brands for the Vietnamese market and for Mega Live sessions—where products reach consumers most directly and transparently
The CEO’s personal visit to the factory demonstrates not only a sense of responsibility to the consumer community but also represents a “real-world verification” step, ensuring that every brand appearing at Beauty Summit is carefully selected, meets international standards, and is worthy of representing the values Beauty Summit pursues.
Ensuring Quality Ahead of MEGA LIVE COLLAB VIETNAM-KOREA 2025
This year’s MEGA LIVE COLLAB Vietnam-Korea series brings together impressive forces from both nations:
- Leading Korean cosmetics and cosmeceutical brands
- Prominent ecosystems of KOLs, KOCs, and influencers from both Vietnam and Korea
- Live appearances by brand CEOs in each livestream session
- Exclusive product lines with unprecedented offers
With this special scale, CEO Than Minh Hoang set a goal to personally verify each product, technology, and brand to ensure everything appearing in Mega Live meets safety, transparency, and quality standards.
This not only protects Beauty Summit’s reputation but also:
- Creates absolute consumer confidence
- Brings truly quality products from Korea
- Elevates standards for beauty livestreams in Vietnam
- Affirms Beauty Summit’s pioneering role in connecting international brands with the Vietnamese market
Working with K.L Global: Bringing ISO 17024 Certification to Vietnam
One of the most important activities during CEO Than Minh Hoang’s South Korea business trip was an in-depth working session with K.L Global—an internationally reputable training and professional competency assessment organization. This meeting went beyond partnership discussions to open a major strategy: bringing international ISO 17024 certification to Vietnam, laying the foundation for comprehensive standardization of the beauty industry.
Why ISO 17024 Matters for Vietnam’s Beauty Industry
ISO 17024 is one of the world’s highest standards for professional competency assessment. Accessing and implementing ISO 17024 in Vietnam holds special significance because this standard:
- Assesses competency by international standards, ensuring every professional in the beauty industry is verified by transparent and scientific criteria
- Is recognized across multiple countries, enabling Vietnamese personnel to integrate into the global beauty market
- Establishes professional standards, helping improve workforce quality from technicians and skincare specialists to aesthetic doctors and training instructors
- Connects the entire training ecosystem, creating linkages between academies, training centers, enterprises, brands, and products
In the context of Vietnam’s rapidly growing beauty industry that lacks a standardized assessment system, ISO 17024 is the “key” opening an era of transparency, professionalism, and deeper integration.
Long-term Impact on the Beauty Summit Ecosystem
Bringing ISO 17024 to Vietnam is not just a professional initiative. It’s also the foundation for Beauty Summit to realize its vision of building an internationally-standard beauty ecosystem.
Building a Closed and Standardized Beauty Value Chain
When ISO 17024 is applied:
- Training, assessment, and practice processes become standardized
- Academies and training centers upgrade curricula and teaching standards
- Businesses and brands have internationally-qualified personnel
This creates a professionally operating ecosystem where every link follows clear standards.
Increasing Transparency and Credibility for Vietnamese Brands
ISO 17024 helps:
- Cosmetics brands, clinics, and spas increase customer trust
- Ensure practitioners have appropriate qualifications for their professional positions
- Accompanying products and services are operated by high-quality teams
This transparency is an important transformation, helping Vietnam’s beauty industry approach international standards.
Promoting Vietnam-Korea Cooperation in Training and Technology Transfer
With K.L Global’s partnership, Beauty Summit can:
- Expand bilateral training programs
- Bring new technologies and techniques from Korea to Vietnam
- Increase opportunities for commercial cooperation and professional transfer
- Position Vietnam’s beauty industry as a reputable regional destination
ISO 17024 – Foundation for Beauty Summit Beyond Event Framework
Beauty Summit is not just a beauty festival but a platform creating sustainable value for the entire industry.
CEO Than Minh Hoang’s push to bring ISO 17024 to Vietnam demonstrates:
- Long-term vision for Vietnam’s beauty industry
- Seriousness in building professional standards
- Aspiration to make Vietnam a reputable beauty center in Asia
ISO 17024 is the “strategic stepping stone” so Beauty Summit not only organizes events but also:
- Drives workforce development
- Supports businesses in upgrading quality standards
- Connects international ecosystems
- Helps bring Vietnam’s beauty industry closer to global standards
Weaving Korea – Gateway for Korean Brands to Vietnam’s Market
Within the framework of the South Korea business trip, CEO Than Minh Hoang held an important working session with Weaving Korea—an organization trusted by the Korean government to support and represent Korean beauty brands expanding into international markets, especially Vietnam.
Weaving Korea currently serves as one of the organizations playing a powerful intermediary connecting role in Korea’s beauty industry. Through this cooperative relationship, Beauty Summit and Hoang Tu Holdings’ ecosystem open many strategic development opportunities.
Weaving Korea’s Role in Vietnam-Korea Brand Connection
Selecting and Vetting Reputable Korean Brands
Weaving Korea screens, evaluates, and selects brands with good production capacity, advanced technology, and high-quality products that comply with national standard processes. This ensures brands appearing at Beauty Summit are all worthy names.
Strengthening Direct Connections Between Korean Brands and Beauty Summit
Beyond being a bridge, Weaving Korea acts as a “guide,” helping brands access Vietnam’s market through Beauty Summit—a platform gathering businesses, KOLs-KOCs, and consumers.
Creating a Foundation to Promote Long-term Commercial Cooperation
Weaving Korea’s partnership helps expand two-way commercial bridges, making it easier for Vietnamese and Korean businesses to sign contracts, distribute, and exploit markets.
Contributing to Building a Transparent and Quality-Standard Market
Bringing verified Korean brands to Vietnam helps the beauty market develop sustainably, healthily, and more professionally.
Media Exchange: Visiting JTBC – Expanding Korean Media Connections
During the South Korea business trip, CEO Than Minh Hoang had a working session and tour at JTBC—one of Korea’s largest and most influential media organizations. Appearing and connecting directly with JTBC carries significance beyond simple media diplomacy—it’s an important milestone in the strategy to bring Beauty Summit closer to the international market.
The working session at JTBC brought many practical values:
- Expanding international media networks: Beauty Summit gained opportunities to access Korea’s professional, modern, and experienced media system, building long-term collaborations to help spread the event’s image regionally
- Strengthening recognition in the Korean market: Through JTBC and partner media channels, Beauty Summit was introduced to Korea’s beauty community—home to Asia’s most developed cosmetics industry. This helps Korean brands better understand Vietnam’s market and Beauty Summit’s role as a major bridge
- Positioning Beauty Summit as a credible and recognized event in Korea: CEO Than Minh Hoang’s appearance at one of Korea’s leading television stations demonstrates Korean media’s high regard for Beauty Summit. This is an important step in affirming the event’s position on the international beauty industry map while strengthening Korean brands’ confidence in partnering in future seasons
The media exchange at JTBC thus became an indispensable part of Beauty Summit’s internationalization strategy, paving the way for deep cooperation between the two nations in beauty, commerce, and media.
VIETNAM-KOREA MEGA LIVE COLLAB
The MEGA LIVE COLLAB VIETNAM-KOREA 2025 series officially took place on:
- November 11, 2025: 11:00-12:00 & 18:00-19:00
- November 15, 2025: 11:00-12:00
Three continuous livestream sessions created a “seismic event” in the beauty-loving community, opening an unprecedented large-scale Vietnam-Korea connection format where brands, KOLs/KOCs, and consumers converged in an inspiring online stage.
Mega Live – Moments Creating Strong Impressions
From Seoul to Vietnam, KOLs, KOCs, influencers, and Korean brand CEOs appeared together to deliver internationally-flavored livestream series.
More than just product introductions, Mega Live became a showcase of credibility, technology, and genuine value, attracting tens of thousands of views in the first minutes.
Outstanding Highlights of Live Sessions:
- Exclusive deals from Korean brands appearing only in Mega Live, creating strong viewer appeal
- High-value gifts and offers, delivering premium shopping experiences
- Korean influencer participation, creating viral atmosphere and increasing product credibility
- Brand CEOs appearing directly, sharing processes, technology, and quality commitments—rarely seen in traditional livestreams
- Explosive interaction with thousands of comments per minute, creating powerful social media ripples
The livestream space thus became a real-time bridge between the two nations, demonstrating modern beauty industry professionalism, speed, and vision.
Mega Live – New Value for Vietnam’s Beauty Community
Mega Live doesn’t stop at generating sales or introducing products.
True to Beauty Summit’s spirit—Connect, Learn, Shine—the program brings many long-term values to the community and beauty industry ecosystem.
Outstanding Values Mega Live Brings:
- Building a three-way connecting platform: brands, KOLs/KOCs, and consumers, creating a transparent and effective commercial flow
- Helping brands expand customer base, directly reaching Vietnam’s beauty-loving community through practical content and strong interaction
- Creating ripple effects ahead of Beauty Summit 2026, driving excitement and increasing brand recognition for event participants
- Affirming Beauty Summit’s role not just on event day but throughout the journey, accompanying brands before, during, and after events
- Delivering genuine value, increasing Vietnam-Korea two-way cooperation opportunities, helping quality products reach the right users, and bringing Vietnam’s beauty industry closer to international standards
With Mega Live, Beauty Summit once again proves its role: not just a brand gathering place but a launchpad creating real impact for the entire industry, bringing Vietnam’s beauty community closer to international beauty essences.
CEO Than Minh Hoang’s Vision: Building Vietnam’s Beauty Industry to International Standards
CEO Than Minh Hoang’s business trip to South Korea was not merely a working journey and partner connections but clear evidence of the long-term vision Hoang Tu Holdings pursues: building a standardized, sustainable, and internationally-integrated Vietnamese beauty industry.
Standardizing Vietnam’s Beauty Industry to Global Standards
Than Minh Hoang remains committed to bringing Vietnam’s beauty industry into a standardization phase—where all training models, operational processes, and product quality are evaluated by transparent, rigorous criteria aligned with international standards. This is the foundation for Vietnam to not just catch up but confidently stand alongside countries with developed beauty industries.
Building a Comprehensive and Tightly Connected Beauty Ecosystem
The ecosystem Hoang Tu Holdings’ CEO builds doesn’t stop at brands or products but is the interlocking connection between:
- Training – certification – expertise
- Brands – products – technology
- Media – commerce – distribution
Each link is designed to support others, creating a closed ecosystem that helps Vietnamese businesses develop properly, sustainably, and with depth.
Bringing Beauty Summit to an International Scale
Beauty Summit is not just an event. It’s an international stage for Vietnamese brands—where trends, technology, people, and knowledge converge. Than Minh Hoang’s vision is to make Beauty Summit a symbol of Vietnam’s beauty industry on the world map, an annual destination for global brands to seek, cooperate, and develop.
Building Sustainable Vietnam-Korea Commercial Bridges
With a foundation of deep cooperative relationships, CEO Than Minh Hoang is opening new commercial doors between Vietnam and Korea—two markets with strong growth rates in beauty. This is not just product exchange but knowledge intersection, technology transfer, and creating new professional standards for Vietnam’s beauty community.
A Consistent Strategy – A Long-term Journey
The South Korea business trip demonstrates Hoang Tu Holdings CEO’s strategic steps:
From working with manufacturing facilities, international certification cooperation, expanding media connections to explosive international Mega Live sessions. Everything revolves around a single goal: elevating standards, expanding opportunities, increasing value for Vietnam’s beauty industry.
Beauty Summit thus doesn’t stop at the event organizer role. Beauty Summit is becoming a global bridge, a place gathering beauty industry essences, bringing Vietnam closer to international standards.
Conclusion
CEO Than Minh Hoang’s South Korea business trip was not just foreign relations activities but a strategic step in the journey to elevate Vietnam’s beauty industry. From production cooperation, training standardization, brand connections to explosive Mega Live sessions, Beauty Summit is gradually affirming its position as Vietnam’s beauty industry global bridge.
